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Higgs advises Akkroo on Series A Raise

7th August 2018

Higgs advises Akkroo on Series A Raise

Higgs’ Partner Jamie Partington has advised event lead capture company Akkroo in its latest investment round which has secured a £1.75m cash injection for the company led by Conviction Investment Partners (CIP) alongside existing investors.

Akkroo provides a SaaS-enabled, universal Event Lead Capture solution built for B2B organisations that regularly exhibit at trade shows and exhibitions to enable their sales and marketing teams to create bespoke data-gathering tools, that function across iOS and Android mobile devices and tablets, which assist the capture and process of sales leads from events.

In line with CIP’s ‘just in time’ capital funding model, this raise forms the first part of Akkroo’s Series A round and the business will have access to further capital of an equal or greater amount in 12 months time.

Chris Wickson, co-founder and CEO of Akkroo commented: “The funding comes at a time of significant growth for Akkroo as we expand and develop our product in this emerging space, and seize the vast opportunities in both the European and US markets. We are grateful to Jamie and his team for their support throughout and in helping us to deliver the transaction.”

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